This course is for small business owners, members of marketing departments, those seeking a career change wishing to become Google AdWords professionals, and web designers seeking to offer AdWords as an additional service.

Knowing how people and customers interact with your websites and mobile applications can provide potent insights into how well the messages, pages, and other content on your website is received. By monitoring, tracking, and analysing visitors to your website and their activities on your website, you can draw conclusions about the effectiveness of your site content, promotions, and advertising campaigns and technical details such as site architecture and navigation. Google Analytic is a robust analytics suite that is integrated with Google's data and other application service offerings such as AdWords and AdSense.

Google Analytics is free to use and easy to set up. It allows your organization to track user actions on your web properties and use Google Analytics' rich reporting and analysis tools to analyse data, measure discrete interactions on your site, and qualify the success of your web initiatives. With Google Analytics, you can define success metrics for your website and measure that performance through data analysis. Google Analytics also lets you monitor your site in real-time, and provide alerts when events occur that are out of the norm.

This Search Engine Optimisation course is ideal for anyone who is responsible for increasing the number of high-quality visitors to a website and wants to understand how to ensure their website ranks highly with search engines like Google and Yahoo. This course will benefit beginners and improvers. Achieving good rankings with search engines is often vital to reach existing and potential customers - over 80% of internet users say that search engines are the main way they find things on the internet.

With a quarter of the planet estimated to be using Social Media today, Social Media has become a valid component of a comprehensive marketing communications programme.

How can you use this opportunity effectively to promote your business?

What do you need to do to use Social Media strategically?

During this course we show you how Social Media can support your overall marketing plan. We will mix theory with practical, hands-on experience and discussion about your specific business objectives.

This course is ideal for any marketing people or business owners who are new to Social Media or who are already active on Social Media but would like to learn how to use them more effectively.

We will concentrate on the "Big 4" of Twitter, LinkedIn, Facebook and YouTube.