Course
Google Ads
Course Duration
1 Day
This course is for small business owners, members of marketing departments, those seeking a career change wishing to become Google AdWords professionals, and web designers seeking to offer AdWords as an additional service.
Private Courses
This course is available as a private event. A private event can be held at one of our venues, your location, or somewhere else if you prefer.
Prerequisites
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- Basic computing skills, such as opening, closing, and saving documents. Experience with web browsing, emails, handling email attachments, and exposure to multiple web browsers.
Basic knowledge of the Microsoft Office
Basic marketing skills
- Basic computing skills, such as opening, closing, and saving documents. Experience with web browsing, emails, handling email attachments, and exposure to multiple web browsers.
Objectives
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- Create an AdWords account, run an ad campaign, and track the performance of ads.
- Describe the fundamentals of online advertising and Google AdWords.
- Create an AdWords account and campaign.
- Manage an AdWords campaign.
- Describe the methods for tracking the performance of keywords, ad campaigns, and websites.
What's included
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- Lunch and refreshments when training is delivered at our training venues
Course Content
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Examining the Fundamentals of Google AdWordsThe fundamentals of Online Advertising
The fundamentals of Google Ads
The factors Influencing the Popularity of Ads -
Setting Up an AdWords CampaignKeywords
Budget Planning in Ads
Bidding in Ads
Create an Ads Account
Placements for Advertisements
Create Billing Information
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Managing AdWords CampaignsExamine Ads Account Management Tabs
Ads Tools -
Tracking the Performance of AdsSplit Test the Ads
View the Quality Score of Ads
Track AdWords Conversions
Generate Performance Reports for Ads
Link an AdWords Account to a Google Analytics Account
"All of it was really interesting"
L.F. Durham County Council, Google Ads
"It was interesting to see where we were going wrong. I learnt things which Ill be aware of when setting GA up."
L.F. Durham County Council, Google Ads
"Really enjoyed the breakdown of seeing our own accounts, double clicks etc."
M.O. Durham County Council, Google Ads
Which part of the course did you find particularly valuable
"Being shown around the interface and what things do was very helpful"
A.S. Wescott Medical Ltd, Google Ads
Following this training what are you going to do differently
"It will enable me to begin to do more within my current job"
A.S. Wescott Medical Ltd, Google Ads
Your Google Ads course can be delivered online or in-person. You can choose your learning path and delivery style. Learn in-person or online with our virtual classrooms. Your course can be delivered online, at your office or at one of our training venues, it's your choice. Small class sizes. Course materials included. Flexible course content. Expert trainers and tried & tested training methods. Course materials available online using your personal training account.
You can master Google Ads, please contact us to book a place or request a quote.
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Course Options
Please contact us to discuss options for this coursePrivatePrivateFlexible content, flexible date, flexible location, variable length, private to your organisation - Courses can be held at one of our training venues or at another location convenient to you. Training can be set over a number of days or weeks to allow for practice time between training sessions.BespokeBespokeBespoke private training can be based on an existing course or a number of lessons taken from several courses, we can also write bespoke courses for you based on your in-house systems or development program.VirtualVirtualThese courses can be attended from anywhere.
- Virtual Training
IT Training Solutions Ltd
Oakville, 14 Durham Road West, Bowburn, Durham, DH6 5AU
0191 377 8377
ittrainingsolutions.co.uk
Printed:4/19/2024 11:44:32 PM
Oakville, 14 Durham Road West, Bowburn, Durham, DH6 5AU
0191 377 8377
ittrainingsolutions.co.uk
Printed:4/19/2024 11:44:32 PM