Training course

Social Media Marketing Introduction

Discover everything you need to know about creating a social media marketing strategy.

Learn how to engage with your target audience and attract new customers.

  • 1 Day
  • Online or in person
  • Private courses available
Download outline (PDF)

Course Objectives

  • What will I learn?
    Social media best practice
    Creating original content
    Engaging your audience
    What makes a successful post?
    Workshopping your content
    Free digital course assets
    Free post-course helpdesk support

Prerequisites

  • There are no prerequisites for this course.

Included

  • Lunch and refreshments when training is delivered at our training venues

Course content Back to top

  1. Session 1
    What is social media
    Brands nailing social
    Exploring the main platforms:
    Facebook, X (Twitter), Instagram and LinkedIn (how they work and who is using them)
  2. Session 2
    Best practices for social
    How to create original content
    How to choose content
    Making images work
  3. Session 3
    Copywriting advice for social
    Tailoring the message to your audience
    Becoming memorable to your audience
    Writing for your audience
  4. Session 4
    A successful vs an unsuccessful post
    A content calendar that works
    Useful tools
    Using the right hashtags
  5. Session 5
    Workshop existing content
  6. Questions and answers
    NULL

Training a team?

Run this course privately, on your dates

  • Private Flexible course content, flexible training date(s), flexible location(s), variable course length, private to your organisation - Courses can be held at one of our training venues or at another location convenient to you. Training can be set over a number of days or weeks to allow for practice time between training sessions.
  • Bespoke Bespoke private training can be based on an existing course or a number of lessons taken from several courses, we can also write bespoke courses for you based on your in-house systems or development program.
  • Public Scheduled Fixed course content, fixed date, fixed location, fixed length, multiple organisations - All you need to do is choose which course you would like to attend and contact us to book!
  • Virtual These courses can be attended from anywhere.

What delegates say Back to top

“Really helpful training session”
C., V4 Services Ltd, Microsoft Teams in Office 365 Essentials

Following this training what are you going to do differently

“Much better analysis of data use more functions”
V.H., William Smith Group, Excel Level 2

Which part of the course did you find particularly valuable

“Lookups and Pivot tables but I feel as though I have learned lots from each unit we covered.”
L.W., County Durham Community Foundation, Excel Level 3
“This course covered all aspects I needed”
H.M., Redefining PowerPoint Design Create and Present with Impact

Any other comments or recommendations

“Enjoyable 2 days, not overbearing and very informative”
J.G., Benfield Park Medical Group, Introduction to Management

What other courses would you like to attend

“Stuart was very helpful and has a very good way of getting the point accross”
J.F., Encore Envelopes, Access Essentials An Introduction to Database Design

Which part of the course did you find particularly valuable

“Learned some quick, simple ways that I didn#39t know were there”
C.P., Egger Uk, Excel Level 2

Following this training what are you going to do differently

“Perform the majority of data manipulation within Power BI rather than within the data source itself.”
C.L., Paragon Customer Communications, Microsoft Power BI Desktop

Please contact us to discuss your Social Media Marketing Introduction course, we have many solutions available to ensure you receive the best training possible.

Learn with IT Training Solutions. Small course sizes. Course materials included. Flexible Social Media Marketing Introduction course content. Expert trainers and tried & tested training methods. Many course materials available online using your personal training account. Please contact us to booka place or get a quote for your Social Media Marketing Introduction course.

Social Media Courses in Newcastle . Social Media Courses in Durham, Washington, Sunderland, Darlington, Gateshead, Tyne and Wear . This Social Media training course is available throughout North East England including Washington, Newcastle, Gateshead, Durham, Darlington, Leeds, Tyneside, and Middlesbrough . Social Media for Business Training Course available throughout North East England including Newcastle, Durham, Washington, Sunderland, Gateshead, Middlesbrough, Leeds and Northumberland. During this social media course, we show you how Social Media can support your marketing plan.
IT Training Solutions Ltd
Oakville, 14 Durham Road West, Bowburn, Durham, DH6 5AU
0191 377 8377
ittrainingsolutions.co.uk
Printed: 10/25/2026 11:55:59 PM