Training Course

Search Engine Optimisation Introduction

PDF
Course Duration: 1 Day

Course Overview

This Search Engine Optimisation course is ideal for anyone new to SEO and who is responsible for increasing the number of high-quality visitors to a website and wants to understand how to ensure their website ranks highly with search engines. Achieving good rankings with search engines is often vital to reach existing and potential customers.

Course Objectives

    • Create and implement a search engineering optimisation and plan for their own website.

Prerequisites

    • No previous knowledge of search engine marketing is required, but require basic knowledge of HTML.

Course Content

  • Introduction

    What is SEO
    How do you rate your website SEO?
    How SEO has changed

  • Getting Started with SEO

    What makes a good website?
    Indicators of good performance.
    Setting goals for your pages.
    Organic search vs SEM

  • Search Engine Friendly Pages

    Pages for navigation vs pages for search
    Key elements of a searchable page
    Cornerstone content
    What is a landing page and why is it important?

  • Keywords

    What is a keyword
    Creating keyword groups
    Long tail keywords
    Keyword tools
    Creating a keyword cloud

  • Content and Structure

    Using keywords to create searchable content
    Keywords in H1, H2, Alt tags
    Effective page layout
    The importance of relevance in search
    Effective use of internal and external links

  • Managing and Marketing your website

    Google Analytics
    Mobile friendly and fast
    Using Social Media
    Why Blogging matters

Included with this course

    • Comprehensive course materials and exercises

 

Private Training

Private course
Flexible date and location
Please quote for prices

  • Course Options

    Private courses:
    Private course
    Flexible date and location
    Please quote for prices
  • Call us on
    0191 377 8377
    to discuss your requirements.
    Mon-Fri 9am-5pm.
    Ask a Question
  • Search Engine Optimisation Introduction Course Options
    Public Scheduled
    Public Scheduled
    Fixed course content, fixed date, fixed location, fixed length, multiple organisations - All you need to do is choose which course you would like to attend and contact us to book!
    Private
    Private
    Flexible course content, flexible training date(s), flexible location(s), variable course length, private to your organisation - Courses can be held at one of our training venues or at another location convenient to you. Training can be set over a number of days or weeks to allow for practice time between training sessions.
    Bespoke
    Bespoke
    Bespoke private training can be based on an existing course or a number of lessons taken from several courses, we can also write bespoke courses for you based on your in-house systems or development program.
    Virtual
    Virtual
    These courses can be attended from anywhere.
  • Virtual Training

 

Course Reviews
Following this training what are you going to do differently Apply this knowledge to our SEO strategy. Reduce the file sizes of images and use the tools to help report it.

L.C. Visit County Durham, Search Engine Optimisation Introduction

Which part of the course did you find particularly valuable Slicers in pivots and table pivots. Macros, Data validation. Sum IFCount IF

M.P. Tharsus, Excel Level 3

Following this training what are you going to do differently Not refer to internet as much for any Excel problems! For what I require in my work I feel more confident with the knowledge I've gained after today. Also feel I have more knowledge to help my seniors in other Excel based projects.

R.Y. Gsk, Excel Level 3

Really enjoyed the training and found it useful.

K.M. Durham County Council, Microsoft Power BI Desktop

Following this training what are you going to do differently Build sheets with more 'depth' now I have a better understanding of scope

L.S. Intermarketing, Excel Level 2

Highly recommend

R.B. , Microsoft Teams in Office 365 Essentials

The trainer was fabulous at explaining and very patient.

J.M. James Jones and Son Ltd, Excel Level 2

Not used Power BI before but now have ideas on where we can use it, so will start implementing.

R.W. Px Limited, Microsoft Power BI Desktop

 

 

Please contact us to discuss your Search Engine Optimisation Introduction course, we have many solutions available to ensure you receive the best training possible.
 Learn with IT Training Solutions. Small course sizes. Course materials included. Flexible Search Engine Optimisation Introduction course content. Expert trainers and tried & tested training methods. Many course materials available online using your personal training account.  Please contact us to book a place or get a quote for your Search Engine Optimisation Introduction course.
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IT Training Solutions Ltd
Oakville, 14 Durham Road West, Bowburn, Durham, DH6 5AU
0191 377 8377
ittrainingsolutions.co.uk
Printed:6/23/2026 1:50:02 PM