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Course Search Engine Optimisation
  • Public Scheduled Price£395 +VAT
  • Course Duration1 Day
  • Course Options
    Public Scheduled
    Public Scheduled
    Fixed content, fixed date, fixed location, fixed length, multiple organisations - All you need to do is choose which course you would like to attend and contact us to book!
    Private
    Private
    Flexible content, flexible date, flexible location, variable length, private to your organisation - Courses can be held at one of our training venues or at another location convenient to you. Training can be set over a number of days or weeks to allow for practice time between training sessions.
    Bespoke
    Bespoke
    Bespoke private training can be based on an existing course or a number of lessons taken from several courses, we can also write bespoke courses for you based on your in-house systems or development program.
  • Latest Reviews
    Following this training what are you going to do differently?"Apply this knowledge to our SEO strategy. Reduce the file sizes of images and use the tools to help report it."

    L.C. Visit County Durham, Search Engine Optimisation

Overview
This Search Engine Optimisation course is ideal for anyone who is responsible for increasing the number of high-quality visitors to a website and wants to understand how to ensure their website ranks highly with search engines like Google and Yahoo. This course will benefit beginners and improvers. Achieving good rankings with search engines is often vital to reach existing and potential customers - over 80% of internet users say that search engines are the main way they find things on the internet.
Prerequisites
    • No previous knowledge of search engine marketing is required. Delegates should have experience of HTML.
Objectives
    • Create and implement a search engineering optimisation and plan for their own website.
Course Content
    • Instant SEO
      What is SEO

      What elements of SEO you can control

      SEO elements which you cannot control

      How to make SEO work for you

      Practical applications of SEO

      SEO activities which work

      SEO methodology
    • SEO Basics
      Exploring SEO options

      Meta tags - what they are and how they are used

      SEO and websites

      SEO and reputation management

      SEO and ego searches

      Basics of optimising a website

      Basics of reputation management
    • SEO Essentials
      Keywords and what they are

      How to analyse keywords

      How to research keywords

      Keywords and content

      How to use keywords

      Keywords and meta tags

      Keywords and optimised content

      PageRank and what it means
    • SEO and Search Engine Marketing (SEM)
      SEO and search engine indexing

      How to explore search engine indices

      How to query search engines

      Search engine database query commands (and how to use them)

      When to query search engines

      How to analyse a website

      How to create optimised content

      How to market content to search engines
    • SEO and website design
      Why design can affect SEO

      SEO and design basics

      How to analyse a website's design

      How to use a website's design for SEO
    • SEO and product promotion
      SEO and how it is employed in marketing

      Marketing techniques which really work

      SEO activities and product descriptions

      How to optimise an online product
    • Online Marketing
      Online marketing and what it is

      SEO and online marketing - differences and similarities

      SEO and search engine marketing
    • Advanced SEO
      What is advanced SEO

      Why is advanced SEO important

      How to assess if you need advanced SEO

      How to best use advanced SEO
    • SEO and the social web
      What is social marketing

      What is the social web

      Why is the social web important

      How to best use the social web

      Social web and SEO
    • SEO and the real time web
      What is Real Time marketing

      What is the Real Time web

      Why is the Real Time web important

      How to best use the Real Time web

      Real Time web and SEO

 

Latest Course Reviews
Following this training what are you going to do differently?"Apply this knowledge to our SEO strategy. Reduce the file sizes of images and use the tools to help report it."

L.C. Visit County Durham, Search Engine Optimisation

 

IT Training Solutions Ltd
Oakville, 14 Durham Road West, Bowburn, Durham, DH6 5AU
0191 377 8377
ittrainingsolutions.co.uk

Printed: 23 Aug 19

 

 

 

Contact us

  • Name*:*
  • Organisation:
  • Telephone:
  • Email:*
  • Message*:*
  • Send me a copy of this email
  • Send me course updates from time to time via email

    Your subscription will naturally terminate after your chosen time limit. We will get in touch just before the end so that you can subscribe again if you would like to continue receiving information after that point.

* Required Fields