Training Course

Search Engine Optimisation Introduction

PDF
Course Duration: 1 Day

Course Overview

This Search Engine Optimisation course is ideal for anyone new to SEO and who is responsible for increasing the number of high-quality visitors to a website and wants to understand how to ensure their website ranks highly with search engines. Achieving good rankings with search engines is often vital to reach existing and potential customers.

Course Objectives

    • Create and implement a search engineering optimisation and plan for their own website.

Prerequisites

    • No previous knowledge of search engine marketing is required, but require basic knowledge of HTML.

Course Content

  • Introduction

    What is SEO
    How do you rate your website SEO?
    How SEO has changed

  • Getting Started with SEO

    What makes a good website?
    Indicators of good performance.
    Setting goals for your pages.
    Organic search vs SEM

  • Search Engine Friendly Pages

    Pages for navigation vs pages for search
    Key elements of a searchable page
    Cornerstone content
    What is a landing page and why is it important?

  • Keywords

    What is a keyword
    Creating keyword groups
    Long tail keywords
    Keyword tools
    Creating a keyword cloud

  • Content and Structure

    Using keywords to create searchable content
    Keywords in H1, H2, Alt tags
    Effective page layout
    The importance of relevance in search
    Effective use of internal and external links

  • Managing and Marketing your website

    Google Analytics
    Mobile friendly and fast
    Using Social Media
    Why Blogging matters

Included with this course

    • Comprehensive course materials and exercises

 

Private Training

Private course
Flexible date and location
Please quote for prices

  • Course Options

    Private courses:
    Private course
    Flexible date and location
    Please quote for prices
  • Call us on
    0191 377 8377
    to discuss your requirements.
    Mon-Fri 9am-5pm.
    Ask a Question
  • Search Engine Optimisation Introduction Course Options
    Public Scheduled
    Public Scheduled
    Fixed course content, fixed date, fixed location, fixed length, multiple organisations - All you need to do is choose which course you would like to attend and contact us to book!
    Private
    Private
    Flexible course content, flexible training date(s), flexible location(s), variable course length, private to your organisation - Courses can be held at one of our training venues or at another location convenient to you. Training can be set over a number of days or weeks to allow for practice time between training sessions.
    Bespoke
    Bespoke
    Bespoke private training can be based on an existing course or a number of lessons taken from several courses, we can also write bespoke courses for you based on your in-house systems or development program.
    Virtual
    Virtual
    These courses can be attended from anywhere.
  • Virtual Training

 

Course Reviews
Following this training what are you going to do differently Apply this knowledge to our SEO strategy. Reduce the file sizes of images and use the tools to help report it.

L.C. Visit County Durham, Search Engine Optimisation Introduction

Which part of the course did you find particularly valuable I enjoyed how adele layed the framework out for me to build my skills for the basics. I can now take another course to grow my skills from this. No bad habits!

S. Rowen Homes, Excel Essentials

The trainer was fantastic throughout the day and made me feel at ease as I was a little nervous

M.D. , Excel Level 1

Which part of the course did you find particularly valuable All useful particularly graphs, making tables and copying formula

G.H. Capstone Foster Care, Excel Level 1

The whole course in general was very good

S.M. Bilfinger Uk, PowerPoint Essentials

Which part of the course did you find particularly valuable The visualisations were really helpful and the whole process was very easy to follow

L. Hmpps, Microsoft Power BI Desktop

Following this training what are you going to do differently Prepare and plan presentations differently. Have more confidence don#39t hold myself back.

L.K. Northumbrian Water, Presentation Skills Advanced

Course was delivered well to someone with limited knowledge and confidence

L.P. Egger Uk, Excel Level 2

 

 

Please contact us to discuss your Search Engine Optimisation Introduction course, we have many solutions available to ensure you receive the best training possible.
 Learn with IT Training Solutions. Small course sizes. Course materials included. Flexible Search Engine Optimisation Introduction course content. Expert trainers and tried & tested training methods. Many course materials available online using your personal training account.  Please contact us to book a place or get a quote for your Search Engine Optimisation Introduction course.
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IT Training Solutions Ltd
Oakville, 14 Durham Road West, Bowburn, Durham, DH6 5AU
0191 377 8377
ittrainingsolutions.co.uk
Printed:8/23/2026 4:06:09 PM