Training Course

Google Ads

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Public Scheduled Course Dates

Prices per delegate. All prices exclude VAT.
Date Location Price
25 Oct 2024
Virtual
£355
17 Dec 2024
Virtual
£355
14 Feb 2025
Virtual
£355

Private Training

Flexible dates, location and content. All prices exclude VAT.

Course Duration

1 Day

Google Ads Course Overview

This course is for small business owners, members of marketing departments, those seeking a career change wishing to become Google AdWords professionals, and web designers seeking to offer AdWords as an additional service.

Google Ads Course Prerequisites

    • Basic computing skills, such as opening, closing, and saving documents. Experience with web browsing, emails, handling email attachments, and exposure to multiple web browsers.
      Basic knowledge of the Microsoft Office
      Basic marketing skills

Google Ads Course Objectives

    • Create an AdWords account, run an ad campaign, and track the performance of ads.
    • Describe the fundamentals of online advertising and Google AdWords.
    • Create an AdWords account and campaign.
    • Manage an AdWords campaign.
    • Describe the methods for tracking the performance of keywords, ad campaigns, and websites.

Included with this course

    • Lunch and refreshments when training is delivered at our training venues

Google Ads Course Content

  • Examining the Fundamentals of Google AdWords

    The fundamentals of Online Advertising
    The fundamentals of Google Ads
    The factors Influencing the Popularity of Ads

  • Setting Up an AdWords Campaign

    Keywords
    Budget Planning in Ads
    Bidding in Ads
    Create an Ads Account
    Placements for Advertisements
    Create Billing Information

  • Managing AdWords Campaigns

    Examine Ads Account Management Tabs
    Ads Tools

  • Tracking the Performance of Ads

    Split Test the Ads
    View the Quality Score of Ads
    Track AdWords Conversions
    Generate Performance Reports for Ads
    Link an AdWords Account to a Google Analytics Account

 

Public Scheduled Course Dates

Prices per delegate. All prices exclude VAT.
Date Location Price
25 Oct 2024
Virtual
£355
17 Dec 2024
Virtual
£355
14 Feb 2025
Virtual
£355

Private Training

Flexible dates, location and content. All prices exclude VAT.
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  • Google Ads Course Options
    Private
    Private
    Flexible course content, flexible training date(s), flexible location(s), variable course length, private to your organisation - Courses can be held at one of our training venues or at another location convenient to you. Training can be set over a number of days or weeks to allow for practice time between training sessions.
    Bespoke
    Bespoke
    Bespoke private training can be based on an existing course or a number of lessons taken from several courses, we can also write bespoke courses for you based on your in-house systems or development program.
    Virtual
    Virtual
    These courses can be attended from anywhere.
  • Virtual Training

All of it was really interesting

L.F. Durham County Council, Google Ads

It was interesting to see where we were going wrong. I learnt things which Ill be aware of when setting GA up.

L.F. Durham County Council, Google Ads

Really enjoyed the breakdown of seeing our own accounts, double clicks etc.

M.O. Durham County Council, Google Ads

Which part of the course did you find particularly valuable Being shown around the interface and what things do was very helpful

A.S. Wescott Medical Ltd, Google Ads

Following this training what are you going to do differently It will enable me to begin to do more within my current job

A.S. Wescott Medical Ltd, Google Ads

The trainer was very helpful. Took the time to explain things to individuals who needed it.

A.B. Nicholsons Sealing Technologies, Excel Level 2

Which part of the course did you find particularly valuable Section around categorising tasks by importance and urgency

A.H. Credit Services Association, Time Management

Very professional and interesting content that has left me feeling confident in my capabilities

A.B. Durham, Adobe InDesign Level 1

+ View More Training Reviews

 

Public Scheduled Course Dates

Prices per delegate. All prices exclude VAT.
Date Location Price
25 Oct 2024
Virtual
£355
17 Dec 2024
Virtual
£355
14 Feb 2025
Virtual
£355

Private Training

Flexible dates, location and content. All prices exclude VAT.

 

Please contact us to discuss your Google Ads course, we have many solutions available to ensure you receive the best training possible.
Your Google Ads course can be delivered online or in-person.  You can choose your learning path and delivery style.  Learn in-person or online with our virtual classrooms.  Your course can be delivered online, at your office or at one of our training venues, it's your choice. Small course sizes. Course materials included. Flexible Google Ads course content. Expert trainers and tried & tested training methods. Many course materials available online using your personal training account.  You can master Google Ads, please contact us to book a place or request a quote for your Google Ads course.
IT Training Solutions Ltd
Oakville, 14 Durham Road West, Bowburn, Durham, DH6 5AU
0191 377 8377
ittrainingsolutions.co.uk
Printed:9/9/2024 2:15:52 AM