Training course

Social Media Marketing Introduction

Discover everything you need to know about creating a social media marketing strategy.

Learn how to engage with your target audience and attract new customers.

  • 1 Day
  • Online or in person
  • Private courses available
Download outline (PDF)

Course Objectives

  • What will I learn?
    Social media best practice
    Creating original content
    Engaging your audience
    What makes a successful post?
    Workshopping your content
    Free digital course assets
    Free post-course helpdesk support

Prerequisites

  • There are no prerequisites for this course.

Included

  • Lunch and refreshments when training is delivered at our training venues

Course content Back to top

  1. Session 1
    What is social media
    Brands nailing social
    Exploring the main platforms:
    Facebook, X (Twitter), Instagram and LinkedIn (how they work and who is using them)
  2. Session 2
    Best practices for social
    How to create original content
    How to choose content
    Making images work
  3. Session 3
    Copywriting advice for social
    Tailoring the message to your audience
    Becoming memorable to your audience
    Writing for your audience
  4. Session 4
    A successful vs an unsuccessful post
    A content calendar that works
    Useful tools
    Using the right hashtags
  5. Session 5
    Workshop existing content
  6. Questions and answers
    NULL

Training a team?

Run this course privately, on your dates

  • Private Flexible course content, flexible training date(s), flexible location(s), variable course length, private to your organisation - Courses can be held at one of our training venues or at another location convenient to you. Training can be set over a number of days or weeks to allow for practice time between training sessions.
  • Bespoke Bespoke private training can be based on an existing course or a number of lessons taken from several courses, we can also write bespoke courses for you based on your in-house systems or development program.
  • Public Scheduled Fixed course content, fixed date, fixed location, fixed length, multiple organisations - All you need to do is choose which course you would like to attend and contact us to book!
  • Virtual These courses can be attended from anywhere.

What delegates say Back to top

“A good course”
D.O., Merton Council, SharePoint Overview
“Training was all relevant and met expectations”
T.W., Watmos, Outlook Overview and MS Teams for Hosts

Following this training what are you going to do differently

“I have not used Sage before, so this has given be a good insight of what it’s about. I will be able to start using it feeling a bit more confident.”
E.M., Newcastle Gp Services, Sage Accounts Level 1
“I enjoyed the overview and module training. As an introductory course, it gave me a good understanding of the package.”
M.R., Teesworks, Visio Essentials
“Thoroughly enjoyed it! Clear and concise. Right up my street, can’t wait to go away and practice. Once again, thank you for an enjoyable learning experience.”
P.A., Nissan, Access Advanced Database Design
“Really enjoyed the course, the trainer was very engaging and most helpful.”
M.C., James Jones, Excel Level 2

Any other comments or recommendations

“Rob was an excellent teacher and I have found his course extremely helpful, more so than I originally thought it would be.”
C., Nhsbsa, Excel Level 3
“Was able to ask the questions I had and practice the skills as we learned. Very comfortable atmosphere, approachable trainer and informative content. Learned some really great new skills! Really feel I understand the full breadth of possibilities in PowerPoint.”
M.M., Ryder Architecture, PowerPoint Essentials

Please contact us to discuss your Social Media Marketing Introduction course, we have many solutions available to ensure you receive the best training possible.

Learn with IT Training Solutions. Small course sizes. Course materials included. Flexible Social Media Marketing Introduction course content. Expert trainers and tried & tested training methods. Many course materials available online using your personal training account. Please contact us to booka place or get a quote for your Social Media Marketing Introduction course.

Social Media Courses in Newcastle . Social Media Courses in Durham, Washington, Sunderland, Darlington, Gateshead, Tyne and Wear . This Social Media training course is available throughout North East England including Washington, Newcastle, Gateshead, Durham, Darlington, Leeds, Tyneside, and Middlesbrough . Social Media for Business Training Course available throughout North East England including Newcastle, Durham, Washington, Sunderland, Gateshead, Middlesbrough, Leeds and Northumberland. During this social media course, we show you how Social Media can support your marketing plan.
IT Training Solutions Ltd
Oakville, 14 Durham Road West, Bowburn, Durham, DH6 5AU
0191 377 8377
ittrainingsolutions.co.uk
Printed: 10/24/2026 6:03:42 AM