Social Media Marketing Introduction
Course Overview
Discover everything you need to know about creating a social media marketing strategy.
Learn how to engage with your target audience and attract new customers.
Course Objectives
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- What will I learn?
Social media best practice
Creating original content
Engaging your audience
What makes a successful post?
Workshopping your content
Free digital course assets
Free post-course helpdesk support
- What will I learn?
Prerequisites
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- There are no prerequisites for this course.
Course Content
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Session 1
What is social media
Brands nailing social
Exploring the main platforms:
Facebook, X (Twitter), Instagram and LinkedIn (how they work and who is using them) -
Session 2
Best practices for social
How to create original content
How to choose content
Making images work -
Session 3
Copywriting advice for social
Tailoring the message to your audience
Becoming memorable to your audience
Writing for your audience -
Session 4
A successful vs an unsuccessful post
A content calendar that works
Useful tools
Using the right hashtags -
Session 5
Workshop existing content
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Questions and answers
NULL
Included with this course
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- Lunch and refreshments when training is delivered at our training venues
Private Training
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Course Options
Private courses:Private courseFlexible date and locationPlease quote for prices -
Social Media Marketing Introduction Course Options
Please contact us to discuss options for this coursePrivatePrivateFlexible course content, flexible training date(s), flexible location(s), variable course length, private to your organisation - Courses can be held at one of our training venues or at another location convenient to you. Training can be set over a number of days or weeks to allow for practice time between training sessions.BespokeBespokeBespoke private training can be based on an existing course or a number of lessons taken from several courses, we can also write bespoke courses for you based on your in-house systems or development program.Public ScheduledPublic ScheduledFixed course content, fixed date, fixed location, fixed length, multiple organisations - All you need to do is choose which course you would like to attend and contact us to book!VirtualVirtualThese courses can be attended from anywhere.
- Virtual Training
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Oakville, 14 Durham Road West, Bowburn, Durham, DH6 5AU
0191 377 8377
ittrainingsolutions.co.uk
Printed:9/13/2026 1:22:52 AM