Google Ads Advanced
Do you want to take your knowledge of Google Adwords to a higher level and learn to manage your account (or other peoples) like a professional.
This hands-on course is aimed at existing Adwords users who have grasped the basics and who now need to get a more thorough understanding of working Adwords, how to get the best results from it and how to drive higher powered results and value.
- 1 Day
- In person
Course Objectives
- Gain a deep understanding of how to administer Google Adwords accounts
- Review your existing Ads performance and find ways to improve them
- Learn how to work more efficiently by creating sharable assets and setting up custom reporting options
- Learn how to add more data and capability to Adwords by integrating other services like Google Analytics and Tag Manager
- Look at more complex bidding options and methods
- Learn how to set up and use a re-marketing list and audiences and working with other types of actions and conversions
- Look at other types of ads besides search ads – Video, Display and Shopping.
Prerequisites
- You should have everyday PC or Mac skills and have attended the Adwords Introduction Training Course or have similar working knowledge.
You should have an existing Adwords account to work with and you will need the login details to access it.
Access to other google tools and any other 3rd party services you’d like to integrate, like Google Analytics, Youtube or Tag Manager is recommended but not essential.
If you wish to carry out integration functions during the course then you may require code level or admin access to your website and/or it’s CMS systems and thus some core skills in web development or HTML would be an advantage.
Course content Back to top
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Introduction
Review of basic skills and reports
Review of account structure and current set up -
Administrating Google Adwords
About manager accounts and managing other peoples accounts
About standard accounts
Adding and removing other users and managers
Adding accounts to a manager account
About the account map
About billing and company information
Account preferences
Examining the change history log -
Performance review
Looking at historical keyword performance
Which ads are working best
Responsive Search Ad performance
Which extensions are helping
Where is the money being spent
Are you on budget, over budget or under budget
Resolving issues -
Working more efficiently
Copying and pasting in Adwords
Setting up and using assets from the shared library
Re-using and/or re-assigning extensions
Creating a re-usable negative keyword list -
Setting up custom reports
Custom reports in Adwords
Building a dashboard
Exporting reports to documents
Dynamically exporting data to google sheets -
Integrating Google Analytics
Linking Google Analytics to Adwords
Switching on data sharing in Google Analytics
Looking at Adwords reports in Google Analytics
What is Goole Tag Manager (GTM) and how can it help you
Adding a re-marketing tag to your website with GTM
Setting up conversion tracking
Setting up Smart Goals in Google Analytics
Importing Smart and other goals into Adwords -
Integrating other services
Linking Google Search Console to Adwords
Linking Youtube to Adwords
Setting up a Merchant Account for product ads
Other integration possibilities -
Bidding methods in more detail
Using conversion based bidding
Working with ROAS
Understanding Target impression share
Manual bidding and the keyword planner revisited -
Audiences and re-marketing lists
Adding a new search campaign and setting a key objective
Working through the campaign settings
Adding an Adgroup and some keywords
Re-marketing smart lists -
Other types of campaigns
About display Ads
Setting up and running Merchant accounts and product ads
About Video Ads
Training a team?
Run this course privately, on your dates
What delegates say Back to top
Following this training what are you going to do differently
“It will enable me to begin to do more within my current job”
Which part of the course did you find particularly valuable
“How to identify and change my beliefs for the better”
“I found learning about data relationships and models particularly helpful. More generally, being able to build a report excel dashboard from scratch is going to change the way I work for the better.”
Following this training what are you going to do differently
“Will be leading the effort to replace a large number of reports currently done in Excel with Power BI variants to better present the data, and make reproduction far faster.”
Which part of the course did you find particularly valuable
“Learning more about the skills of a minute taker and learning about how important the role is.”
“For me, this was one of the best training courses I have attended, in my whole career”
Which part of the course did you find particularly valuable
“All”
“I have found all of the course valuable however I particularly found the section around formulas very helpful”
Please contact us to discuss your Google Ads Advanced course, we have many solutions available to ensure you receive the best training possible.
You can choose your learning path and delivery style. Courses are delivered at one of our training venues throughout the UK. Small course sizes. Course materials included. Flexible Google Ads Advanced course content. Expert trainers and tried & tested training methods. Many course materials available online using your personal training account. You can master Google Ads, please contact us to book a place or get a quote for your Google Ads Advanced course.
Oakville, 14 Durham Road West, Bowburn, Durham, DH6 5AU
0191 377 8377
ittrainingsolutions.co.uk
Printed: 10/25/2026 11:52:11 PM