Training Course
Google Analytics Essentials - GA4
1 Day
Knowing how people and customers interact with your websites and mobile applications can provide potent insights into how well the messages, pages, and other content on your website is received. By monitoring, tracking, and analysing visitors to your website and their activities on your website, you can draw conclusions about the effectiveness of your site content, promotions, and advertising campaigns and technical details such as site architecture and navigation.
Google Analytics is free to use and easy to set up. It allows your organization to track user actions on your web properties and use Google Analytics' rich reporting and analysis tools to analyse data, measure discrete interactions on your site, and qualify the success of your web initiatives. With Google Analytics, you can define success metrics for your website and measure that performance through data analysis. Google Analytics also lets you monitor your site in real-time, and provide alerts when events occur that are out of the norm.
Google Analytics is free to use and easy to set up. It allows your organization to track user actions on your web properties and use Google Analytics' rich reporting and analysis tools to analyse data, measure discrete interactions on your site, and qualify the success of your web initiatives. With Google Analytics, you can define success metrics for your website and measure that performance through data analysis. Google Analytics also lets you monitor your site in real-time, and provide alerts when events occur that are out of the norm.
Public Scheduled Course Dates
Prices per delegate. All prices exclude VAT.
21 Feb 2025
in
London
£355
18 Mar 2025
Virtual Course
£355
17 Apr 2025
in
London
£355
16 May 2025
Virtual Course
£355
13 Jun 2025
in
London
£355
08 Jul 2025
Virtual Course
£355
07 Aug 2025
in
London
£355
05 Sep 2025
Virtual Course
£355
03 Oct 2025
in
London
£355
Private Training
Flexible dates, location and content. All prices exclude VAT.
Course Prerequisites
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- Delegates should have a good working knowledge of using a Windows based PC and be confident with using a mouse and keyboard. Delegates should also have some familiarity with viewing HTML code, and a working understanding of how websites function, including basic terms such as traffic, hits, and visits.
Course Objectives
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- ? Implement Google Analytics
- ? Manage Google Analytics accounts
- ? Perform analysis with real time reports
- ? Perform analysis with standard reports
- Implement Google Analytics
- Manage Google Analytics accounts
- Perform analysis with real time reports
- Perform analysis with standard reports
Target Audience for this Course
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- This course is designed for web administrators, marketing professionals, sales professionals with basic computer and Internet skills who wish to perform baseline analysis of website traffic or online advertising campaigns for a variety of reasons, including website performance improvement, increasing customer reach, and increasing sales.
Google Analytics Essentials - GA4 Course Content
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Introduction & rationale
Why use an analytics tool and the importance of alignment to business objectives.
Impact of regulation and platform changes on analytics.
Overview of privacy benefits of GA4 and what we expect to lose from legacy analytics. -
Key Features of GA4
Identity spaces - User ID, Google Signals and Device ID.
Events - automatically tracked events, enhanced events, and custom events.
Audiences - creating and comparing audiences in reports, targeting with ads, [creating events based on audience signals]. -
Creating a GA4 Property
Introduction to data streams.
How to structure your Analytics account.
Account Settings in GA4.
Property Settings in GA4. -
Understanding GA4 metrics
Comparing metrics to Universal Analytics. -
Reports in GA4
Reports Snapshot and Real-Time reports
Lifecycle suite of reports - Acquisition, Engagement, Monetisation, Retention
User reports - demographics and technology
Explorations - funnel measurement
The search function -
Tracking goals and conversions
Cross website tracking
Conversion tracking set up
Tracking campaigns using UTM tags
Public Scheduled Course Dates
Prices per delegate. All prices exclude VAT.
21 Feb 2025
in
London
£355
18 Mar 2025
Virtual Course
£355
17 Apr 2025
in
London
£355
16 May 2025
Virtual Course
£355
13 Jun 2025
in
London
£355
08 Jul 2025
Virtual Course
£355
07 Aug 2025
in
London
£355
05 Sep 2025
Virtual Course
£355
03 Oct 2025
in
London
£355
Private Training
Flexible dates, location and content. All prices exclude VAT.
-
Google Analytics Essentials - GA4 Course Options
Please contact us to discuss options for this courseVirtualVirtualThese courses can be attended from anywhere.PrivatePrivateFlexible course content, flexible training date(s), flexible location(s), variable course length, private to your organisation - Courses can be held at one of our training venues or at another location convenient to you. Training can be set over a number of days or weeks to allow for practice time between training sessions.BespokeBespokeBespoke private training can be based on an existing course or a number of lessons taken from several courses, we can also write bespoke courses for you based on your in-house systems or development program.
- Virtual Training
"Thought provoking, extremely interesting"
R.C. Alnwick Medical Group, Coaching and Mentoring
"This training has given me the skills to streamline data collection processes in my current role"
L.W. CPI, VBA Essentials using Excel
"A lot of detail to take on board but interesting nonetheless."
A.P. James Jones and Sons Ltd, Excel Level 2
"Gained a great deal of confidence the timings section in particular will be more than helpful. Very relaxed course, everyone has got something from it."
P.J. Hitachi Rail Europe, Train the Trainer 2 day
"Pivot Tables will help me present reports and information much better and more comfortably on a day to day basis"
J.C. , Excel Level 3
Following this training what are you going to do differently
"Use Teams for the organisation of workload"
N.O. Weldricks, Office 365 Expert 365 Small Business or Enterprises
Following this training what are you going to do differently
"Will be reviewing how we produce data to make more efficient process for team producing and better output for customer."
J.I. County Durham Darlington NHS FT, Excel Level 3
"This will help in our reporting so firstly I am going to have a practice with our own data sets and have no doubt we will use Power BI regularly as the reporting is much more impressive and I am sure the visuals will be very well received by budget managers."
Z.B. NHSBSA, Microsoft Power BI Desktop
Public Scheduled Course Dates
Prices per delegate. All prices exclude VAT.
21 Feb 2025
in
London
£355
18 Mar 2025
Virtual Course
£355
17 Apr 2025
in
London
£355
16 May 2025
Virtual Course
£355
13 Jun 2025
in
London
£355
08 Jul 2025
Virtual Course
£355
07 Aug 2025
in
London
£355
05 Sep 2025
Virtual Course
£355
03 Oct 2025
in
London
£355
Private Training
Flexible dates, location and content. All prices exclude VAT.
Please contact us to discuss your Google Analytics Essentials - GA4 course, we have many solutions available to ensure you receive the best training possible.
Learn with IT Training Solutions. Small course sizes. Course materials included. Flexible Google Analytics Essentials - GA4 course content. Expert trainers and tried & tested training methods. Many course materials available online using your personal training account.
Please contact us to book a place or request a quote for your Google Analytics Essentials - GA4 course.
IT Training Solutions Ltd
Oakville, 14 Durham Road West, Bowburn, Durham, DH6 5AU
0191 377 8377
ittrainingsolutions.co.uk
Printed:2/11/2025 5:52:34 AM
Oakville, 14 Durham Road West, Bowburn, Durham, DH6 5AU
0191 377 8377
ittrainingsolutions.co.uk
Printed:2/11/2025 5:52:34 AM