Course
Google Analytics Essentials - GA4
Course Duration
1 Day
Knowing how people and customers interact with your websites and mobile applications can provide potent insights into how well the messages, pages, and other content on your website is received. By monitoring, tracking, and analysing visitors to your website and their activities on your website, you can draw conclusions about the effectiveness of your site content, promotions, and advertising campaigns and technical details such as site architecture and navigation.
Google Analytics is free to use and easy to set up. It allows your organization to track user actions on your web properties and use Google Analytics' rich reporting and analysis tools to analyse data, measure discrete interactions on your site, and qualify the success of your web initiatives. With Google Analytics, you can define success metrics for your website and measure that performance through data analysis. Google Analytics also lets you monitor your site in real-time, and provide alerts when events occur that are out of the norm.
Private Courses
Google Analytics is free to use and easy to set up. It allows your organization to track user actions on your web properties and use Google Analytics' rich reporting and analysis tools to analyse data, measure discrete interactions on your site, and qualify the success of your web initiatives. With Google Analytics, you can define success metrics for your website and measure that performance through data analysis. Google Analytics also lets you monitor your site in real-time, and provide alerts when events occur that are out of the norm.
This course is available as a private event. A private event can be held at one of our venues, your location, or somewhere else if you prefer.
Prerequisites
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- Delegates should have a good working knowledge of using a Windows based PC and be confident with using a mouse and keyboard. Delegates should also have some familiarity with viewing HTML code, and a working understanding of how websites function, including basic terms such as traffic, hits, and visits.
Objectives
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- ? Implement Google Analytics
- ? Manage Google Analytics accounts
- ? Perform analysis with real time reports
- ? Perform analysis with standard reports
- Implement Google Analytics
- Manage Google Analytics accounts
- Perform analysis with real time reports
- Perform analysis with standard reports
Target Audience
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- This course is designed for web administrators, marketing professionals, sales professionals with basic computer and Internet skills who wish to perform baseline analysis of website traffic or online advertising campaigns for a variety of reasons, including website performance improvement, increasing customer reach, and increasing sales.
Course Content
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Introduction & rationaleWhy use an analytics tool and the importance of alignment to business objectives.
Impact of regulation and platform changes on analytics.
Overview of privacy benefits of GA4 and what we expect to lose from legacy analytics. -
Key Features of GA4Identity spaces - User ID, Google Signals and Device ID.
Events - automatically tracked events, enhanced events, and custom events.
Audiences - creating and comparing audiences in reports, targeting with ads, [creating events based on audience signals]. -
Creating a GA4 PropertyIntroduction to data streams.
How to structure your Analytics account.
Account Settings in GA4.
Property Settings in GA4. -
Understanding GA4 metricsComparing metrics to Universal Analytics.
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Reports in GA4Reports Snapshot and Real-Time reports
Lifecycle suite of reports - Acquisition, Engagement, Monetisation, Retention
User reports - demographics and technology
Explorations - funnel measurement
The search function -
Tracking goals and conversionsCross website tracking
Conversion tracking set up
Tracking campaigns using UTM tags
Learn with IT Training Solutions. Small class sizes. Course materials included. Flexible course content. Expert trainers and tried & tested training methods. Course materials available online using your personal training account.
Please contact us to book a place or request a quote for your course.
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Course Options
Please contact us to discuss options for this courseVirtualVirtualThese courses can be attended from anywhere.PrivatePrivateFlexible content, flexible date, flexible location, variable length, private to your organisation - Courses can be held at one of our training venues or at another location convenient to you. Training can be set over a number of days or weeks to allow for practice time between training sessions.BespokeBespokeBespoke private training can be based on an existing course or a number of lessons taken from several courses, we can also write bespoke courses for you based on your in-house systems or development program.
- Virtual Training
IT Training Solutions Ltd
Oakville, 14 Durham Road West, Bowburn, Durham, DH6 5AU
0191 377 8377
ittrainingsolutions.co.uk
Printed:4/27/2024 12:41:05 PM
Oakville, 14 Durham Road West, Bowburn, Durham, DH6 5AU
0191 377 8377
ittrainingsolutions.co.uk
Printed:4/27/2024 12:41:05 PM