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Course Google Analytics Essentials
  • Public Scheduled Price£345 +VAT
  • Course Duration1 Day
  • Course Options
    Public Scheduled
    Public Scheduled
    Fixed content, fixed date, fixed location, fixed length, multiple organisations - All you need to do is choose which course you would like to attend and contact us to book!
    Private
    Private
    Flexible content, flexible date, flexible location, variable length, private to your organisation - Courses can be held at one of our training venues or at another location convenient to you. Training can be set over a number of days or weeks to allow for practice time between training sessions.
    Bespoke
    Bespoke
    Bespoke private training can be based on an existing course or a number of lessons taken from several courses, we can also write bespoke courses for you based on your in-house systems or development program.
  • Latest Reviews
    Following this training what are you going to do differently?"Start sharing knowledge / creating monthly reports with what I've learned to share with other teams about page effectiveness / popular pages."

    A.M. South Tyneside and Sunderland NHS Foundation Trust, Google Analytics Essentials

    Which part of the course did you find particularly valuable?"URL campaigns, tagging, knowing what people use the search bar for."

    A.M. South Tyneside and Sunderland NHS Foundation Trust, Google Analytics Essentials

Overview
Knowing how people and customers interact with your websites and mobile applications can provide potent insights into how well the messages, pages, and other content on your website is received. By monitoring, tracking, and analysing visitors to your website and their activities on your website, you can draw conclusions about the effectiveness of your site content, promotions, and advertising campaigns and technical details such as site architecture and navigation. Google Analytic is a robust analytics suite that is integrated with Google's data and other application service offerings such as AdWords and AdSense.

Google Analytics is free to use and easy to set up. It allows your organization to track user actions on your web properties and use Google Analytics' rich reporting and analysis tools to analyse data, measure discrete interactions on your site, and qualify the success of your web initiatives. With Google Analytics, you can define success metrics for your website and measure that performance through data analysis. Google Analytics also lets you monitor your site in real-time, and provide alerts when events occur that are out of the norm.
Prerequisites
    • Delegates should also have some familiarity with viewing HTML code, and a working understanding of how websites function, including basic terms such as traffic, hits, and visits.
    • Delegates should have a good working knowledge of using a Windows based PC and be confident with using a mouse and keyboard.
Objectives
    • Implement Google Analytics
    • Manage Google Analytics accounts
    • Perform analysis with real time reports
    • Perform analysis with standard reports
Target Audience
    • This course is designed for web administrators, marketing professionals, sales professionals with basic computer and Internet skills who wish to perform baseline analysis of website traffic or online advertising campaigns for a variety of reasons, including website performance improvement, increasing customer reach, and increasing sales.
What's included
    • Lunch and refreshments when training is delivered at our training venues
Course Content
    • Getting Started with Google Analytics
      Why Analytics

      Creating your analytics account

      The setting dashboard

      Account dashboard basics
    • Analytics and site statistics - concepts and methods
      Ecommerce concepts and methods

      Basic metrics and concepts

      Setting up ecommerce
    • Advanced implementation
      Advanced dashboard features

      Filtering analytics data

      Setting goals

      Funnelling visitors to their destination

      Google AdWords integration

      Hacking Google Analytics
    • The reports
      Analysing visitors

      Traffic courses

      Content overview

      Site search

      Event racking

      Ecommerce tracking

 

Latest Course Reviews
Which part of the course did you find particularly valuable?"URL campaigns, tagging, knowing what people use the search bar for."

A.M. South Tyneside and Sunderland NHS Foundation Trust, Google Analytics Essentials

Following this training what are you going to do differently?"Start sharing knowledge / creating monthly reports with what I've learned to share with other teams about page effectiveness / popular pages."

A.M. South Tyneside and Sunderland NHS Foundation Trust, Google Analytics Essentials

 

IT Training Solutions Ltd
Oakville, 14 Durham Road West, Bowburn, Durham, DH6 5AU
0191 377 8377
ittrainingsolutions.co.uk

Printed: 23 Aug 19

 

 

 

Contact us

  • Name*:*
  • Organisation:
  • Telephone:
  • Email:*
  • Message*:*
  • Send me a copy of this email
  • Send me course updates from time to time via email

    Your subscription will naturally terminate after your chosen time limit. We will get in touch just before the end so that you can subscribe again if you would like to continue receiving information after that point.

* Required Fields