Google Ads CourseThis course can be attended online or at a training venue£345 +VAT?Price per delegate on a public scheduled course. Private courses are also available, please request a quote for prices. All prices +VAT.This course is for small business owners, members of marketing departments, those seeking a career change wishing to become Google AdWords professionals, and web designers seeking to offer AdWords as an additional service.
Google Analytics Essentials CourseThis course can be attended online or at a training venue£345 +VAT?Price per delegate on a public scheduled course. Private courses are also available, please request a quote for prices. All prices +VAT.Knowing how people and customers interact with your websites and mobile applications can provide potent insights into how well the messages, pages, and other content on your website is received. By monitoring, tracking, and analysing visitors to your website and their activities on your website, you can draw conclusions about the effectiveness of your site content, promotions, and advertising campaigns and technical details such as site architecture and navigation. Google Analytic is a robust analytics suite that is integrated with Google's data and other application service offerings such as AdWords and AdSense.
Google Analytics is free to use and easy to set up. It allows your organization to track user actions on your web properties and use Google Analytics' rich reporting and analysis tools to analyse data, measure discrete interactions on your site, and qualify the success of your web initiatives. With Google Analytics, you can define success metrics for your website and measure that performance through data analysis. Google Analytics also lets you monitor your site in real-time, and provide alerts when events occur that are out of the norm.
Google Web Designer - Build Web Banners CourseThis course can be attended online or at a training venueThis one day course uses the free Google Web Designer tool and is ideal for designers who are looking to create web ads and animated online content without the need to learn to write code. Using an intuitive, design focused interface we teach you how to create banners, animate your content, work with 3d tools, adjust content, and lots more.
If you are new to Google Web Designer it can be a bit intimidating and our one day course will have you up and running in no time at all.
Search Engine Optimisation Course£395 +VAT?Price per delegate on a public scheduled course. Private courses are also available, please request a quote for prices. All prices +VAT.This Search Engine Optimisation course is ideal for anyone who is responsible for increasing the number of high-quality visitors to a website and wants to understand how to ensure their website ranks highly with search engines like Google and Yahoo. This course will benefit beginners and improvers. Achieving good rankings with search engines is often vital to reach existing and potential customers - over 80% of internet users say that search engines are the main way they find things on the internet.05 Oct in Durham Book
With a quarter of the planet estimated to be using Social Media today, Social Media has become a valid component of a comprehensive marketing communications programme.
How can you use this opportunity effectively to promote your business?
What do you need to do to use Social Media strategically?
During this course we show you how Social Media can support your overall marketing plan. We will mix theory with practical, hands-on experience and discussion about your specific business objectives.
This course is ideal for any marketing people or business owners who are new to Social Media or who are already active on Social Media but would like to learn how to use them more effectively.
We will concentrate on the "Big 4" of Twitter, LinkedIn, Facebook and YouTube.