Marketing for Beginners
| Date |
Location |
Duration |
Cost |
| 24 Nov 2010 (Wed) | Durham | 1 | £ 245 |
| 11 Jul 2011 (Mon) | Durham | 1 | £ 245 |
Please contact us to discuss private course dates and locations |
Course Overview
Individuals in an organisation who, as part of their role, presently carry out or aspire to carry out, basic marketing activities.
Objectives
Training Options
- Scheduled public courses at one of our training venues
- Private course at your company office throughout the UK, at one of our training venues (Durham, Newcastle or Washington) or at an independent location, convenient to you
- Bespoke course written to your specific needs, at your company office throughout the UK, at our training venue or at an independent location, convenient to you
- For further information please contact us on 0191 377 8377
Whats Included
- Relaxed refreshment area at our training venues
- Lunch and refreshments when training is delivered at our training venue
- Comprehensive course manual and exercises
Course Content
Typical areas covered will include:
What is marketing?
The role and fit of the marketing function in today's business world
Developing a marketing strategy and plan
Carrying out marketing research
Primary and secondary research
The 4P's of marketing
Product /service
Product development, lifecycle
BCG Matrix - Cash cows, Rising Stars, Problem Children
Yesterday's, today's and tomorrow's breadwinners
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