E-commerce
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Please contact us to discuss private course dates and locations |
Course Overview
This course is designed to introduce a person to the internet and then the world of ecommerce. It starts with an overview of the internet, how it all works and then what is current on the internet, what are the latest features that will help promote your business on the internet. It also discusses email marketing the dos and don'ts.
Prerequisites
- There are no prerequisites for this course
Objectives
Training Options
- Private course at your company office throughout the UK, at one of our training venues (Durham, Newcastle or Washington) or at an independent location, convenient to you
- Bespoke course written to your specific needs, at your company office throughout the UK, at our training venue or at an independent location, convenient to you
- For further information please contact us on 0191 377 8377
What's Included
- 1 delegate per computer
- Telephone and email support
- Relaxed refreshment area at our training venues
- Lunch and refreshments when training is delivered at our training venue
- Comprehensive course manual and exercises
Course Content
The Internet (15 mins)
Background
The origin and history of the internet and the world wide web
Who controls / pays for the internet
Free internet access- is it?
Scale of the internet
24/7
Websites
Demystifying a website
How do people find a website
Meta tags
Adding images to a website
Hyperlinks
What is a website
Understanding website names
Secure sites
How to remember your favourite websites
Cookies
Browsers
What is a browser?
What choices do I have?
Organising your most popular websites
Flash downloads
Different types of browsers
Consumer behaviour - browser usage
Visiting a Web Site
Downloading files from the web
Sending large files
Putting downloads on a website (awareness)
Information on PDFs
Providing links to other areas with nuts and bolts detail for the keen to follow up
Search Engines
Finding exactly what you are after in the tangled web
Lots of different search engines
Using a human 'search engine'
News, Weather
How search engines work
New and emerging search engines (MSN update)
How Google works
Dominance of Google
Other search engines that use Google as a 'badged' service
Yell.com
SEM e.g. pay per click
SEO
What not to do, bad practice
Blogs - RSS feeds
Affiliate Marketing
An explanation of how to use affiliates to promote your website and increase revenue
Examples
Electronic Mail
An example of what other companies are doing with email
Best practise
Consumer behaviour
Email marketing - the dos and don'ts
Spam filters
Internet Information
Bloggs- RSS feeds
Podcasts (ipod Broadcasts)
Video streaming
Chat rooms
News groups
Visitor Acquisition
Methods of drawing people to your site
Visitor acquisition costs
Search engine optimisation : Sponsored links and search engine optimisation
Link sponsorship - cost per click
Online advertising
Viral marketing
Offline general world of how people advertise their site
Mobile marketing overview of broad world situation
Visitor Conversion
Browse to sales : what is a good or bad conversion rate?
Technical performance of your site: the three most important benchmarks
The ordering process - areas to consider
Payment process - six areas
Your sites content
Link tracking - Others viewing patterns
Related items- other products they may be interested in.
Personalisation
User customisation
Clarity
What to do with visitors who leave without buying!
What to track and what to understand, best practise
Optimum page clicks to order
Details of competition and sources of information on the web - where to look for online sources
Website Customer Retention
Brand strength
The earlier you book the cheaper the booking
Marketing automation
Best practice
Business Analytics
What to measure regarding your site
System integration
Security
Channel transparency
Distribution
Fraud
Understanding the customers journey on the site
FAQ section are these tracked
Microsite - Different websites for different groups of people
Landing pages
Legal Considerations
Spoofing
Trade spoofing (when partners abuse the brand)
Partners passing off
Defining copyright and trade mark
Are we required to keep old pages as an archive?
Print