Google AdWords Pay Per Click Marketing

Course Type

Private:

This outline is available as a private course. Please contact us to arrange this course at a venue and date of your choice.

Private courses can be held at your site or one of our training venues, and can be customised to fit your requirements.

You can choose to have a private course based on an existing outline or you can choose the most applicable lessons from a number of different outlines and consolidate them into one course.

We can also write bespoke courses to fit your specific requirements, whether you require training on a standard application or a bespoke inhouse system.

Please contact us to discuss this further on 0191 377 8377.

Course Overview

This course is designed primarily for those new to online marketing who require to develop their understanding of Pay Per Click (PPC) Marketing in order either to carry out their own PPC work or to supervise the work of an external agency. The course, delivered by a Qualified Google Professional and Google Certified Partner, explains PPC search engine marketing principles in easy to understand, everyday terms and shows participants how to set up and measure a successful PPC campaign using Google Adwords.

Objectives

Delegates will be able to:

Explain in general terms how search engines work
Explain the difference between Pay Per Click and Search Engine Optimization (SEO)
Research the most appropriate words and phrases for any PPC campaign
Set up a Google Adwords PPC campaign
Structure a Google Adwords campaign for maximum effectiveness
Use the tools made available by Google to target their campaign precisely to those most likely to be interested in it
Set up an ongoing process to continually improve their campaigns
Produce regular reports of the effectiveness of their campaigns
Explain what steps need to be taken to enhance a website to increase the performance of PPC advertising

Related courses:

Course Content

Introduction to Search Engines & PPC

Setting up a Google Adwords Account

Targeting Adwords Advertising

Measuring Adwords Performance

Adwords Campaign Optimization

Introduction to Google Analytics

Training Options

What's Included

1 delegate per computer
Telephone and email support
Relaxed refreshment area at our training venues
Lunch and refreshments when training is delivered at our training venue
Comprehensive course manual and exercises

Google Adwords is a registered trademark

training courses, Durham, Washington, Newcastle, North East

"Trainer was excellent and very approachable"
L.C. CLRN - VBA Using Excel

"Excellent as always"
S.W. National Grid - PhotoShop Level 1

"The trainer was excellent, he listened to what we wanted to gain from the course and didn’t waste time trying to teach us things we would never use, he explained in simple terms..."
P.C. Northumbria Police - Excel Level 2

"Great, exactly what I wanted at a level I could understand"
P.A. Straughans - Access Level 1

"Having one-on-one training was unexpected but was a tremendous bonus. Could not fault the day"
D.R. UK Asset Resolution - PowerPoint Level 2

"This is my second course and I have enjoyed both and have another booked for February so I wouldn't change anything"
T.S. Bell Truck and Van - Excel 2007 / 2010 Level 2

"This is my third course and I have enjoyed them all"
T.S. Bell Truck and Van - PowerPoint Level 2

"Knowledge and professionalism of the trainer was excellent, questions encouraged and answered knowledgeably"
J.M. The Cyrenians - VBA using Excel

"I enjoyed the course and was pleased with the speed it progressed"
G.J. NCFE - HTML Level 1

"Very good way to teach. Nice mix of theory and practice"
K.F. Durham University - Access Level 2

View More | Hide